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My System

By applying insights-based marketing frameworks used by global companies and agencies, I help businesses adopt a structured view of their environment, focus on their long term visions for their brands, and plan accordingly for their marketing efforts.

I have 3 key approaches

1

Several options,
then distill

2

Insights-based approach
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3

Look for inspirations across industries
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And several essential steps

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Insights

  • Internal audit of the 3 critical areas: brand, growth/profitability, people

  • External audit of the competition, customers

  • Identify crux of problem to solve

Vision

  • Identify our northstar

  • Build our long-term vision

Plan

  • Develop go-to-market plan in partnership with team

  • Focus on overall business objectives and key milestones

Learn

  • Regular tracking of KPIs 

  • Identify top learnings and refine strategy

What my clients have said about the process
“…I would like to point out Sonia’s structured methodology of collaboration with stakeholders.”
 
- Nikita Abrosimov, Founder, Weatherwell at Palta
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