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My System
By applying insights-based marketing frameworks used by global companies and agencies, I help businesses adopt a structured view of their environment, focus on their long term visions for their brands, and plan accordingly for their marketing efforts.
I have 3 key approaches
1
Several options,
then distill
2
Insights-based approach

3
Look for inspirations across industries



And several essential steps

Insights
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Internal audit of the 3 critical areas: brand, growth/profitability, people
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External audit of the competition, customers
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Identify crux of problem to solve

Vision
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Identify our northstar
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Build our long-term vision

Plan
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Develop go-to-market plan in partnership with team
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Focus on overall business objectives and key milestones

Learn
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Regular tracking of KPIs
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Identify top learnings and refine strategy
What my clients have said about the process

“…I would like to point out Sonia’s structured methodology of collaboration with stakeholders.”
- Nikita Abrosimov, Founder, Weatherwell at Palta
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