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Projects I Have Done

In the past years, I have helped founders and investors build and grow their brands. While I have a primary focus on fintech and SME's, I welcome discussions with all types of funded start-ups, scaleups, and investors with strong values and big dreams.



What we did:

Market research, gather inspiration

Finetune brand strategy & comms

Build up go-to-market plan


Doubled daily acquisition in 3mths

+150% growth in new accounts in 9mths

Awarded top 10 startups in Nigeria


What we did:

Best practice sharing to drive account activation

Coaching team on B2B marketing

Product positioning on key launch


Marketing plan & content strategy in place

Successful launch of ‘get paid on line’ for SMEs


Brand story & identity

User testing


4.8/5 on App Store



Brand architecture, brand book B2B & e-commerce launch


Tripled revenue in 2 years

Women Support

Women in hotels

Women in Hotels

Brand architecture, mission
statement, tone & language


+47% growth in customer base in 6 mths


Plain English Finance

Launch of new investment fund Customer onboarding journey Marketing plan creation

+25% new members joining

"Sonia is a seasoned and highly respected Marketer and a valuable consultant. She is able to provide an insightful perspective and share her extensive knowledge which creates meaningful impact to the teams she works with. Sonia has a strategic mind which allows her to effortlessly guide teams into creating Marketing plans as well as providing extensive coaching which I know has been highly valued by those she has worked closely with. Sonia is driven, collaborative and enthusiastic and has a proven track record of success. She would be an asset to any company that she worked with."
– Sujata Bhatia, COO, Monzo

What my customers have said

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