top of page
Projects I Have Done
In the past years, I have helped founders and investors build and grow their brands. While I have a primary focus on fintech and SME's, I welcome discussions with all types of funded start-ups, scaleups, and investors with strong values and big dreams.
Fin-tech
.png){kind=logo}
What we did:
Market research, gather inspiration
Finetune brand strategy & comms
Build up go-to-market plan
Results
Doubled daily acquisition in 3mths
+150% growth in new accounts in 9mths
Awarded top 10 startups in Nigeria
What we did:
Best practice sharing to drive account activation
Coaching team on B2B marketing
Product positioning on key launch
Results
Marketing plan & content strategy in place
Successful launch of ‘get paid on line’ for SMEs
Fashion
Brand architecture, brand book B2B & e-commerce launch
Results:
Tripled revenue in 2 years
Women Support
Women in Hotels
Brand architecture, mission
statement, tone & language
Results:
+47% growth in customer base in 6 mths
Finance
Launch of new investment fund Customer onboarding journey Marketing plan creation
Results:
+25% new members joining
"Sonia is a seasoned and highly respected Marketer and a valuable consultant. She is able to provide an insightful perspective and share her extensive knowledge which creates meaningful impact to the teams she works with. Sonia has a strategic mind which allows her to effortlessly guide teams into creating Marketing plans as well as providing extensive coaching which I know has been highly valued by those she has worked closely with. Sonia is driven, collaborative and enthusiastic and has a proven track record of success. She would be an asset to any company that she worked with."
– Sujata Bhatia, COO, Monzo
What my customers have said
bottom of page