While I have a primary focus on fintech branding and fintech marketing, I also support funded startups across different industries who use technology to improve customer experience in meaningful ways.
Whether you are a startup, scaleup, or an investor who owns a portfolio of businesses, I partner with your teams or agencies to help you with 3 core areas critical for any business today:
Together, we create a complete set of blueprint for all your teams to deliver a brand that stands out in the market:
Your brand strategy / architecture (who you are, who you serve, what you do, what you stand for, how you do things)
Your identity (name, logo, expression)
Growth & Profitability
We will dive into and work together on your plan to achieve profitable growth:
Reviewing your customers and business KPIs
Customer journey mapping
Identifying and applying best practices
Go-to-market planning using sales funnel and life-cycle approach
I can support you on:
Team structure rework
Talent recruitment and selection
Goals and vision setting
Continuous leadership support
There are 2 ways we can work together depending on your needs:
We work together for an agreed time period to diagnose your company’s key challenges, prioritize your top focus area, and develop your go-to-market plan.
I apply brand architecture frameworks and go-to-market plans used by global corporates, adapting these for startups’ use.
For a few days a month, as a tech branding and tech marketing expert, I bring in thought-leadership, mentor the team, and be there for key decision-making.
In either case, I deliver through partnership with agencies and teams: