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marketing and brand consulting

What I Do

Leveraging on my marketing and brand experience, I help businesses build brands that differentiate, and find growth that is profitable and sustainable.

While I have a primary focus on fintech branding and fintech marketing, I also support funded startups across different industries who use technology to improve customer experience in meaningful ways.




Whether you are a startup, scaleup, or an investor who owns a portfolio of businesses, I partner with your teams or agencies to help you with 3 core areas critical for any business today:

what I do page_brand.jpg

Brand Building

Together, we create a complete set of blueprint for all your teams to deliver a brand that stands out in the market:
  1. Your brand strategy / architecture (who you are, who you serve, what you do, what you stand for, how you do things)
  2. Your identity (name, logo, expression)
  3. Messaging strategy
growth and profitability

Growth & Profitability

We will dive into and work together on your plan to achieve profitable growth:
  1. Reviewing your customers and business KPIs
  2. Customer journey mapping
  3. Identifying and applying best practices
  4. Go-to-market planning using sales funnel and life-cycle approach
people development

People Development

 I can support you on:
  1. Team structure rework
  2. Talent recruitment and selection
  3. Goals and vision setting
  4. Continuous leadership support

There are 2 ways we can work together depending on your needs:


Project basis

We work together for an agreed time period to diagnose your company’s key challenges, prioritize your top focus area, and develop your go-to-market plan.

I apply brand architecture frameworks and go-to-market plans used by global corporates, adapting these for startups’ use.


Fractional CMO

For a few days a month, as a tech branding and tech marketing expert, I bring in thought-leadership, mentor the team, and be there for key decision-making.

In either case, I deliver through partnership with agencies and teams:

If you are working with existing agencies: I provide management, guidance, and thought-leadership to get the best outcome.

Alternatively, I can recommend an agency or freelancer of choice from my network who I partner with to match different scopes and budgets.
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